About Obsolete Kulture

Founded in 2013 in Venda, Limpopo, Obsolete Kulture is a South African streetwear label rooted in a bold mix of high fashion and street culture. What began as a local idea now reaches a global audience through our online platform.

Our designs fuse contemporary style with culturally inspired graphics, creating pieces for people aged 18 to 45 who define their own lane. The brand’s mantra, “Obsolete, we the Kulture,” reflects our belief that true style is timeless and shaped by the people.

Vision

To lead African streetwear on the world stage by delivering fearless design, lasting quality, and a deep sense of cultural pride.

Values

Quality First: Durable materials and careful craftsmanship for pieces that last.

Authenticity: Designs that tell real stories and celebrate African identity.

Community: Built by the culture, for the culture, empowering creatives and customers alike.